I like how my clothes feel, soft and clean but now my clothes are full of static and I hate that more than anything.
I rated this "good" instead of "great" because I think it's important to note the softener works so well that my towels are not absorbent. Customer education is an important part of selling products. Also, I have started wearing wool; the laundering recommendations of this material recommend not to use fabric softener. Otherwise, it is a great product.
There's no real difference in the softness in my clothes and towels between using Softening Rinse and not. My wash cloths have become almost like brillo pads, rough and somewhat stiff.